China, Serbia and ZenART VR
Oct 9, 2019

This blog post details our experience during the Fourth China-CEEC Conference on Innovation Cooperation in Belgrade, Serbia.


CEEC stands for Central and Eastern European Countries. The format, also known as “17+1” is a large collaboration business event ran by China as means to strengthen communication, relations, and partnership between the Asian country and the region. ZenART VR was there as an official Huawei global partner and our first location, Tales of the Rocks, was used to demo the Huawei’s 5G capabilities in the field of VR streaming.


Many countries, organizations, and companies were present, and so were the governments of the two hosts. Notable participants were Huawei and the China State Railway Group, as well as electric car company Chery (dubbed by some as “Chinese Tesla”). The local scene was represented by various small businesses, Chinese and Serbian startups, including character and creature makers 3Lateral, Seriba’s biggest exit after a successful acquisition by Epic Games.

The event had a nice balance of business talk, hands-on demonstrations and audience interaction.

The conference was opened with speeches by Serbian President Aleksandar Vučić and Prime Minister Ana Brnabić. On that note, both of them visited our booth to test ZenART VR and were impressed with the experience. We also enjoyed a visit by Chinese ambassador in Serbia H.E. Chen Bo.

Various schools and universities were also represented at the event. Tales of the Rocks was extremely popular with teenage visitors and many of them had a great time exploring the virtual Belogradchik Rocks, demonstrating once again the strong appeal of well-crafted immersive educational software.


We are proud to announce, that we now call Huawei our official partner. This was the first in a series of events that we are doing together with the tech giant in our long-standing cooperation to bring the next generation of Virtual Reality experiences to the mass market.

They gave us a special shoutout on their Facebook page and called us “one of their greatest partners in Europe”. Huawei had a giant booth segmented in deferent points of interest. They had dedicated showcase areas for AI, 5G, with cool speed-o-meters monitoring the connection in real time, and a separate VR IN 5G segment. We were part of the latter, showing off our product and giving a hands-on demo to all participants. And there were many participants.

In conclusion

We had a great experience in Belgrade. The event was very pleasant and we enjoyed meeting other tech startups from all over Central and Eastern Europe. As for Huawei, we are looking forward to our next event and seeing where we can take our partnership.

For more info on ZenART VR’s progress, check out the previous blog posts on our website and give us a follow on social media so you’re always in the loop.